Lexus Unleashes "The Beast", its 2012 Super Bowl Commercial on the 2013 GS

Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month.

However, you won't have to wait for the football match to see Lexus' first ever Super Bowl ad its entirety as the Japanese brand has just unleashed "The Beast", which is the name of the commercial featuring the 2013 GS saloon.

The 30-second long spot, which will run at the end of the first quarter of Super Bowl XLVI, shows the new executive model breaking free from a metal container. If you look at the back, you'll see four more boxes which Lexus says represent the additional new models it plans to reveal later this year.

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Jerry Seinfeld and Jay Leno Pitch for Acura's NSX Super Bowl Commercial

The Honda group isn't playing games with its Super Bowl spots this year, that's for sure. After recruiting Matthew Broderick to reprise his role as Ferris Bueller in the 2012 Honda CR-X ad, the Japanese firm's premium brand Acura has hired its own stars for its first ever Super Bowl appearance.

The new Acura spot for the upcoming NSX features comedian Jerry Seinfeld with Tonight Show host Jay Leno making a special appearance towards the end of the commercial, the extended version of which you can see right after the break.

The ad shows Jerry Seinfeld going to extremes to be able to be the first one in line to buy the Acura NSX hybrid sports car (seen here in concept guise) that's scheduled to go on sale in 2015, only to be beaten in the end by Leno.

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Hyundai Airs Four More Super Bowl XLVI Ads

The onslaught of Super Bowl commercials continues today with four more spots from Hyundai, in addition to the South Korean firm's Veloster Turbo "Cheetah" ad that we showed you earlier today.

From the new spots, the one that stands out the most for us is the "All for One", which is a 60-second commercial that will air just before the big game starts. The ad features almost 200 actual Hyundai team members humming to the sounds of "Gonna Fly Now" from the movie "Rocky, and was filmed at the brand's Montgomery plant in Alabama.

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Cadillac ATS' Super Bowl Ad Tells Everyone who Doesn’t Believe it Can Beat the 3-Series to go to "Green Hell"

Unlike Cadillac's previous failed attempts, the all-new ATS sedan was designed from a clean sheet to compete squarely against the best Germany has to offer in the executive compact sedan segment, namely the BMW 3-Series sedan – and possibly, the rest of the Bavarian model's range later on.

And if there's one thing GM's premium brand has been touting about the ATS more than anything else since it began teasing the car last summer, it's the fact that it's handling and driving dynamics were honed at the Nürburgring race track in Germany, which as most of you already know, is nicknamed "The Green Hell".

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Toyota Reinvents its 2012 Camry Super Bowl Commercial

It has been a while since we last saw Toyota advertising at the Super Bowl game, but the Japanese carmaker is back after a three-year hiatus with a new commercial for its redesigned 2012 Camry sedan.

The brand's 60-second long spot is called “Reinvented” and continues the same theme as the first ads of the 2012 Camry last year, albeit with a more cheeky and humorous tone.

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Ferris Bueller Takes a Day Off to Enjoy the 2012 CR-V in Honda's New Super Bowl Ad

If you were expecting Matthew Broderick to mark his return as a 50-year old Ferris Bueller with a Ferrari model, you're out of luck as the much publicized teaser turned out to be a commercial for the all-new 2012 Honda CR-V, an extended version of which you can watch after the break.

Honda brought Ferris Bueller's Day Off back to life for the Super Bowl XLVI game with Matthew Broderick playing himself.

The two-and-a-half minute spot that pays homage to the classic 1980's movie shows Broderick skipping out on a day of acting work to enjoy his all-new CR-V.

The Japanese company says that it has hidden over two dozen references to the movie throughout the extended version of the commercial that will air on February 5 during the game. See if you can find them in the video that follows after the break.

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Hyundai's Super Bowl Spot Starring the Veloster Turbo and a Hungry Cheetah

It was to be expected that Hyundai's main commercial for the upcoming Super Bowl XLVI would encompass its most recent creation, the new 201-horsepower Veloster Turbo sports hatch that made its world premiere at the Detroit Motor Show earlier this month.

The 30-second spot is titled "Cheetah" and is slated to air on TV during the first quarter of the game. It shows a caged cheetah getting ready to race the Veloster Turbo. However, when the big cat realizes it can't beat the Hyundai model in speed it turns around to chase something a little more tasty.

Head over the break to see the new commercial along with a "behind the scenes" video before it airs on television.

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Who let the Dogs in? Suzuki Did for its 2012 Super Bowl Commercial

Given Americas love for man's best friend, it's a pretty safe bet that you'll get at least some attention with a commercial starring dogs.

Released on YouTube before it hits the television airwaves on February 5 during the big game, Suzuki's 2012 Super Bowl ad is entitled "Sled" and it features an Eskimo who trades in his sled (but not his four-legged crew) for an all-wheel drive Kizashi mid-size sedan.

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Ferris Bueller is Back in a Mystery Super Bowl Teaser

One of the most famous movie scenes from the 1980s is from "Ferris Bueller's Day Off" when Bueller's buddy Cameron accidentally pushes his dad's 1961 Ferrari 250 GT California out of the window and goes, "What did I do? What did I do?", and Bueller replies, "You killed the car."

It's been almost 26 years since the movie became a cult hit for an entire generation of teens and 20-somethings, and today, a mystery video appeared on YouTube showing a middle-age Mathew Broderick reprising his role of Ferris Bueller.

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Audi Goes all Twilight Style with its New Super Bowl XLVI Ads

We got our first taste of Audi's new Super Bowl XLVI with a teaser clip earlier today but now the German company has unlocked the full commercial for our viewing pleasure ahead of the big game on February 5.

We are not sure if Audi is planning more ads as the BMW E28 we saw jumping into a billboard in the preview clip is absent from the 60-second long commercial that revolves around a pack of 20-something vampires who are killed from the new 2013 Audi S7's ultra-bright LED headlamps.

If you want to see Audi's commercial that's heavily inspired from Hollywood teen-flicks, press play on the embed below the break.

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Audi Teases Oddball Super Bowl XLVI Commercial with Tree Climbing Vampires

Some Super Bowl commercials hit the spot while others fall flatter than a pancake. We can't say yet in which of the two categories Audi's upcoming Super Bowl XLVI ad will fall into as we only have a short teaser of the 60-second long clip that will run during the first quarter of the big game on Sunday, February 5.

We can say, however, that while we found the scene with the BMW 5-Series E28 jumping into a billboard that reads "The Moose is Loose" interesting, we're not so sure about the overplayed vampires-climbing-trees theme shown towards the end of the commercial.

According to Audi, the ad will revolve around the brand’s signature LED headlights as well as the 2013 S7 Sportback. For now, head past the jump to watch the teaser clip.

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Rhys Millen Turns the Veloster Rally Car into a Golf Cart

Have you ever wondered what it would feel like taking a high-powered vehicle for a spin on manicured grass found on golf courses? Of course you did.

Hyundai and its partner Rhys Millen Racing had the same question as well, only being who they are; they actually had the opportunity to find out.

In Rhys Millen's second recent short promotional film for Hyundai after the drift clip with the Genesis Coupe, the professional racing driver hopped in the Veloster Rally car and played around with it on the golf course. Mosey on past the break to watch the video

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Kia's 2012 Super Bowl Ad to Star Victoria's Secret Model Adriana Lima, Mötley Crue and More

With the Super Bowl XLVI match-up between the New England Patriots and New York Giants just a couple of weeks away, automakers are preparing the public for their new ads that will air during the big football game on February 5.

At last year's game, Kia took on the time traveling theme to show off its new Optima sedan. For this year's commercial, the South Korean automaker has chosen the topic of dreams to introduce the new 2012 Optima Limited edition.

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New Porsche 911 Spot Takes us for a Ride Back in History

There seems to be a new trend developing in new car commercials these days. The concept revolves around heritage, while a deep male voice tells a story – not so much about the car itself, but more about origins, people and company values.

It turned out so well for Chrysler with the “Imported from Detroit” campaign that its partner Fiat created a similar themed version for the new Panda.

And now Porsche has released a new commercial for the 911 talking about the car's identity. The video takes us for a ride through the years from the early days of the model to the current version codenamed 991.

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2012 Infiniti M35h vs Porsche Panamera S Hybrid: And the World's Fastest Full Hybrid Model is…

If not all, most makers of hybrid automobiles focus their advertising campaigns on their vehicles' fuel economy and CO2 emission ratings, but not Infiniti that has taken a different route with its new M35h.

Following a teaser clip last week, the Japanese carmaker released the full video today of its M35h taking on the also new 2012 Porsche Panamera S Hybrid in a quarter mile drag race.

The 360-horsepower M35h completed the standing quarter mile in 13.4 seconds beating the 380-horsepower Porsche Panamera S Hybrid by about half-a-car's length, according to the video provided by Infiniti.

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New Fiat Panda Ad Lifts a Page from Chrysler's "Imported from Detroit" Campaign Book

Fiat has aired a new commercial for its third generation Panda city car in its home market titled "This is the Italy we like", which uses a similar (but not identical) theme to the super successful and ongoing "Imported in Detroit" campaign from its Chrysler partner.

Only this time, the promo film focuses on the Italian origins of the Panda, the latest version of which is produced at the Fiat Group's renewed Pomigliano d'Arco Plant, near Naples, and also calls upon Italians to change the views imposed by others and show the world who they are and what they are capable of creating.

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MINI Roadster Hangs Over the Sea for its New Istanbul Adventure

The new Mini Roadster is returning to Turkey and the city of Istanbul for its new thirty-second promo film as part of the "Another Day. Another Adventure" campaign that kicked off last fall.

Following on from the first episode that saw two men taking the new Roadster for a drive around the back alleys of Istanbul, the second clip shows the two-seater model balancing on a metal structure overseeing the sea.

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Mercedes-Benz Video Teases 2012 A-Class Hatch, Launches New Interactive App

Like many other carmakers lately, Mercedes-Benz is preparing consumers for a new model debut through a dedicated app for smart phones. In the German firm's case, the new model is the upcoming 2012 A-Class premium hatchback, which will make its global premiere at the Geneva Motor Show in March.

To make things a bit more interesting, we learn that Mercedes will put several camouflaged 2012 A-Class hatchbacks in circulation in various German cities as part of a competition that will see one contestant winning a trip to the car's unveiling in Geneva.

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Is Infiniti getting Ready to Drag Race the M Hybrid Against the Porsche Panamera S Hybrid?

Just moments ago, Infiniti dropped an email into our inbox pointing us to a video on YouTube titled "What is the fastest accelerating full hybrid?" The short clip shows a driver dressed like The Stig entering a Porsche Panamera S Hybrid and getting ready to race the sports saloon in the desert.

Infiniti's email also notes, "Check out this teaser video and let us know where you think it’s going…. Don’t miss the results, coming January 23rd, 2012".

Since we find it hard to believe that the Japanese automaker would create a promotional campaign for Porsche and its new Panamera Hybrid we think it's all about showing the potential of the also new M Hybrid (called M35h in certain markets).

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Don't Underestimate the Force: VW's 2012 Super Bowl Ad Teaser

The undisputed winner of last year's Super Bowl ad war was Volkswagen and its little Darth Vader spot, which has garnered some 49 million views on the German automaker's YouTube channel alone since last February. So why change a winning formula?

While Volkswagen is keeping its plans firmly under wraps for now, the company did publish a teaser spot that shows a pack of dogs barking in the tune of the Star Wars Imperial March.

The Germans also tell us to "keep an eye out" for the 2012 Super Bowl game day commercial as "it will all make sense". You can peep the...bark side of the force in the video trailer after the break.

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