The brand's 60-second long spot is called “Reinvented” and continues the same theme as the first ads of the 2012 Camry last year, albeit with a more cheeky and humorous tone.
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The job cuts will affect manufacturing and production workers as well as the firm's management.
Toyota Australia President and CEO, Max Yasuda, said the extremely strong Australian dollar, which has risen to its highest position in six weeks against the US dollar, along with the global economic crisis that saw reduced demand from the local division's main export markets such as the Middle East, are to blame.
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Starting with the new 2012 Toyota Camry, Consumer Reports tested three different models with a four-cylinder, a V6 and a Hybrid engine, all of which ranked amongst the best in their class.
As the magazines notes, compared to the model it replaces, the new Camry has a plusher interior, more responsive handling, improved ride and better fuel economy, with only the increased road noise and some cheap details tainting the overall picture.
In fact, while the 173HP 2.5-liter four-cylinder version ties with the Hyundai Sonata for best-in-class fuel consumption delivering 27 mpg (8.7 lt/100 km), the more powerful 268HP 3.5-liter V6 is just a smidgen more thirsty and, at 26 mpg (9.0 lt/100 km), beats most four-cylinder rivals.
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But there's a small problem with this odd creation that's based on a 1991 Toyota Camry LE. It has a 'Buy it Now' price of...US$1.7 million or about €1.3 million if you live on the other side of the pond and it tickles your fancy instead of let's say, a Lamborghini Gallardo, a Ferrari FF, a Porsche Cayenne Turbo, a Rolls Royce Phantom and then some for a condo.
And the worst thing is when you're driving in circles for hours and finally find a free space only to discover that you can't fit in.
Not surprisingly, some drivers are so desperate that they don't care if they have to bump their way to squeeze in, like this owner of an older generation Toyota Camry that just had to park no matter what. A time-lapse video is waiting for you just after the break.
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The Australian Camry is produced in Melbourne with the factory being heavily dependent on exports, mainly to the Middle East region.
"Camry will be a significant contributor to the Australian and Victorian economies, and holds the key to a strong future for the local automotive sector," said Toyota Australia senior executive director sales and marketing, David Buttner.
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"The export of thousands of Camry vehicles to South Korea is an important development that builds on the great work of our talented U.S. team members as well as our extensive investments across North America to help maintain a strong, stable base of U.S. jobs," said Yoshimi Inaba, president and COO of Toyota Motor North America, Inc.
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But the trend is starting to change. According to J.D Power and associates, an increasingly large number of buyers are downsizing and choose small cars such as the Chevrolet Cruze or even the Honda Fit.
In fact, J.D. Power forecasts that, for the first time in two decades, compact cars will outsell mid-size models by the end of the year. Moreover, it projects that by 2015, compact and sub-compact cars will have a 20% share in the U.S. market, while mid-size models’ share will shrink down to 14%.
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Even more so when the 850-horsepower, V8-powered racing machine is in the hands of professional driver Massimiliano "Max" Papis who gave Italian fans something to remember him by during the 2011 Monza Rally Show.
Hit the jump to enjoy the clips.
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Toyota hopes to further increase its share in the region with the launch of the next generation Camry, which began production on Monday at the company's Toyota Motor Manufacturing Russia (TMMR) plant in St. Petersburg, Russia.
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The 2012 Camry Hybrid is available in two trim levels, the LE that starts at $25,900, which is a $1,150 decrease from the 2011 model, and the XLE, priced from $27,400, which represents an $800 decrease from a similarly equipped 2011 model, always according to Toyota.
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According to the company, there is a possibility that the outer ring of the engine's crankshaft pulley may become misaligned with the inner ring, causing noise and/or trigger a warning light on the dashboard.
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As they say, there are lies, greater lies, and statistics: the S8’s number one position is somewhat misleading, however, since only two of the 227 cars that were sold that year were actually stolen. Statistically, though, this figure represents a theft rate of 8.8106 per 1,000 vehicles sold.
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The decision played an important role in Toyota's successful attempt to reduce the new 2012 Camry’s price by 2% compared to its predecessor.
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Therefore, for its seventh generation, which was only recently unveiled, Toyota decided to phase out imported Camrys from Japan and instead manufacture all cars earmarked for the North American market at its own plant in Georgetown and Subaru’s factory in Indiana.
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In Japan, the 2012 Camry is offered at launch exclusively as a hybrid model with power coming from a newly developed 2.5-liter Atkinson cycle, four-cylinder engine delivering 160HP and an electric motor with 143HP, for a combined maximum output of 205 horsepower.
While both iterations of the 2012 Toyota Camry share the same body and platform, the Ukrainian model sports a different and more prominent front-end design with bespoke headlamp units, bumper, hood, grille and front fenders.
And now, following our detailed report on the ins and outs of the new Camry, we have a plethora of videos including a walkaround with Toyota Senior Product Education and Development Specialist David Lee who talks about the features of the mid-size sedan and a promotional clip with NASCAR driver Kyle Busch spinning the Hybrid model around Daytona.
To check them all out for yourself, just follow the break.
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The Camry you see pictured above and below will serve as the official pace cat at next year's event which kicks-off the NASCAR Sprint Cup Series season on February 26 at the Daytona International Speedway.
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If we wanted to highlight the most important features of the new 2012 Camry here's what we would go with: it's more powerful yet delivers better fuel efficiency, has a more upscale interior with higher quality materials, its styling is sharper but continues to be bland and will definitely not excite (on the other hand, it won't offend either), and finally, in some cases its priced lower than the outgoing model.
