2012 Infiniti M35h vs Porsche Panamera S Hybrid: And the World's Fastest Full Hybrid Model is…

If not all, most makers of hybrid automobiles focus their advertising campaigns on their vehicles' fuel economy and CO2 emission ratings, but not Infiniti that has taken a different route with its new M35h.

Following a teaser clip last week, the Japanese carmaker released the full video today of its M35h taking on the also new 2012 Porsche Panamera S Hybrid in a quarter mile drag race.

The 360-horsepower M35h completed the standing quarter mile in 13.4 seconds beating the 380-horsepower Porsche Panamera S Hybrid by about half-a-car's length, according to the video provided by Infiniti.

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Why You Shouldn't Play Wise Guy on the Highway

As the saying goes, there's a time and a place for everything. And stopping on the left lane of a busy highway with the intent of scolding the following vehicle's driver for supposedly approaching too close to your car is beyond doubt the wrong time and wrong place for such a move.

See what happens next from the footage recorded on the trailing vehicle's dashboard mounted camera.

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Is Infiniti getting Ready to Drag Race the M Hybrid Against the Porsche Panamera S Hybrid?

Just moments ago, Infiniti dropped an email into our inbox pointing us to a video on YouTube titled "What is the fastest accelerating full hybrid?" The short clip shows a driver dressed like The Stig entering a Porsche Panamera S Hybrid and getting ready to race the sports saloon in the desert.

Infiniti's email also notes, "Check out this teaser video and let us know where you think it’s going…. Don’t miss the results, coming January 23rd, 2012".

Since we find it hard to believe that the Japanese automaker would create a promotional campaign for Porsche and its new Panamera Hybrid we think it's all about showing the potential of the also new M Hybrid (called M35h in certain markets).

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NHTSA Probes '03-'04 Infiniti M45 Sedans over Inaccurate Fuel Gauge Reading

For various reasons, it's not uncommon for drivers to run their cars on empty before filling up at a gas station - which isn't usually a problem if the fuel gauge reading is accurate.

However, for a number of owners of the short-lived Infiniti M45 sedan from the 2003 and 2004 model years, waiting for the low fuel warning light to go up before visiting a service station, can prove to be troublesome.

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New Audi A6 Ties with Infiniti M37 in Consumer Reports’ Premium Sedan Test, Saab 9-5 Flunks

Up until now, Consumer Reports' [CR] number one choice in the mid-size luxury sedan segment was the Infiniti M37. Not anymore as after evaluating the redesigned 2012 Audi A6, the M37 has to share the top spot with Ingolstadt's premium saloon.

The new Audi A6 received an “Excellent” rating with an overall score of 93 points. This is a huge improvement over the previous model's 79 points.

“The redesigned Audi A6 is an impressive car and a joy to drive”, said senior director of CR’s Auto Test Center. Consumer reports says that the significant improvement is attributed to the revamped model’s combination of strong acceleration, agile handling and comfortable ride as well its high-quality and quiet interior.

Other models included in CR’s mid-size luxury test were the Mercedes-Benz E350 BlueTec, the Infiniti M35h hybrid and the new Saab 9-5.

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Infiniti M35h sets Guinness World Record for Fastest Accelerating Full Hybrid, Lamborghini Countach Owners Beware

On August 23, the new Infiniti M35h sped into the Guinness Book of Records as the world's fastest accelerating full hybrid model.

The record-breaking feat took place at UK’s Santa Pod drag strip, with the 364HP luxury sedan, driven by CAR magazine journalist Tim Pollard, setting an average 0-400 m (quarter-mile) time of 13.9031 seconds and a passing speed of over 160 km/h (100 mph).

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Infiniti Pits Vettel in M35h Hybrid Against Webber in M37 at the 'Ring

Infiniti is stepping up the ante in its collaboration with the Red Bull Racing team by pitting the reigning Formula One World Champion, Sebastian Vettel, against his team-mate, Mark Webber, in a race with the firm's M37 and M35h saloons at the Nürburgring Nordschleife to mark the start of European sales of the hybrid model. Read more »

Video: Red Bull Drivers Take Production Infinitis for a Spin at the Nordschleife

Yesterday, we told you about Red Bull Racing's intentions to enter the car-making business. With the team being in Germany for the local Grand Prix, Infiniti, which looks like the most probable partner if Red Bull Racing's plan receives the green light, grabbed the opportunity for a little promotion activity at the Nürburgring. Read more »

Infiniti to Enter Australia’s Luxury Car Market in 2012 with FX, G37 and M Models

Infiniti continues to expand its reach around the world and has now confirmed plans to begin sales of its range of sedans, coupes and crossovers in Australia from the third quarter of 2012. The introduction in Australia follows the presentation of the premium brand in the UK, Western Europe and select Asia Pacific markets.

The Japanese company said it will create Infiniti Centres in each of the three major east coast capitals of the country in Melbourne, Sydney and Brisbane. The initial lineup will include the FX sport crossover, G37 hardtop convertible and coupe, and the M luxury sedan.

"As part of Infiniti's worldwide expansion, Australia is a mandatory next step for the luxury brand," said Dan Thompson CEO, Infiniti Cars Australia. "In a little more than a year, the promise of luxury vehicles with a unique combination of inspired performance, attentive hospitality and unparalleled quality will become a reality for the Australian market.”

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Infiniti’s 2012 M Hybrid Campaign Takes a Swipe at Lexus GS 450h

‘Remember’ is the name of Infiniti’s new campaign for the 2012 M Hybrid, which is set to launch in the USA in spring of 2011 with prices starting from $53,700. The 31 second spot takes us on a quick journey through the history of hybrids, beginning with the first hybrid car in 1888, to the hybrid patent in 1909, and through the hybrids of the 1970s on to today’s hybrid models including the Lexus GS 450h, which can be seen in the ad parked on the road.

According to Infiniti, the 2012 M Hybrid directly challenges “the notion that you can’t have great performance and great fuel economy” adding that its model is the only car in America that delivers 360 horsepower and 32 miles-per-gallon (highway) – combined fuel economy is rated at 29mpg.

There’s no mention in the commercial on the model that single handedly made hybrids a household word bringing the technology to the masses – we’re talking of course about the first generation Toyota Prius.

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Infiniti Wants to Double its European Sales this Year

Nissan's luxury brand Infiniti aims to double its sales in Europe during the 2011 fiscal year, according to company officials. The expected growth will be fueled not only by the introduction of new models and powertrain options, but also by the expansion of its dealer network.

"In 2011, Western Europe will be somewhere between 7,000 and 8,000 units" said Infiniti Europe Vice President Jim Wright in an interview with Automotive News. That is a substantial increase over the 4,500 units sold in the 2010 fiscal year ending March 31, albeit still not even close to challenging the other premium automakers in Europe (i.e. BMW sold 45,600 cars in January 2011 alone).

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