New Fiat Panda Ad Lifts a Page from Chrysler's "Imported from Detroit" Campaign Book

Fiat has aired a new commercial for its third generation Panda city car in its home market titled "This is the Italy we like", which uses a similar (but not identical) theme to the super successful and ongoing "Imported in Detroit" campaign from its Chrysler partner.

Only this time, the promo film focuses on the Italian origins of the Panda, the latest version of which is produced at the Fiat Group's renewed Pomigliano d'Arco Plant, near Naples, and also calls upon Italians to change the views imposed by others and show the world who they are and what they are capable of creating.

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Fiat Banks on Spicy Abarth 500 Spot, Gives it the Pop-Up Treatment

Why stop when you have a good thing going? And with some 2.2 million views on Fiat's official Youtube channel alone, we'd say the company's 500 Abarth Seduction clip starring Romanian hottie Catrinel Menghia, has been a very successful communication tool for the Italians.

Now, less than a month after the original digital spot made its internet debut, Fiat has released a so-called "pop-up" version by VH1 that incorporates some fun facts about the clip and the two protagonists that will run through the end of December.

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Mythbuster: Are Modern Truck and Car Emissions Comparable to that of Lawn Blowers? [Video]

With government agencies enforcing stricter emission regulations every year and auto manufacturers doing their best to prove that their cars are as eco-friendly as possible, hyperbole is part of the game.

A common saying is that the modern cars are cleaner than lawn equipment and that the carbon dioxide emissions they release are actually lower than that present in the air that comes into the combustion chamber.

Edmund's Insideline decided to put the theories to the test. Since cars come in all shapes and sizes, they chose two examples from the opposite side of the spectrum: a Fiat 500 mini and a Ford F-150 SVT Raptor Crew Cab pickup.

The diminutive Fiat is powered by a 1.4-liter four with 100HP, while the big and menacing-looking Raptor sports a 411HP 6.2-liter V8.

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Artists Tweet that J.Lo's Promotion of the Fiat 500 During the American Music Awards was "Shameless"

Jennifer Lopez has appeared in most of the TV spots regarding the Fiat 500. And that's not all as the 42-year old singer, actress, record producer, dancer, television persona, and fashion designer brought along the Italian city car to the stage during her recent performance at the American Music Awards.

The move, however, came under some heavy criticism. Lopez was attacked on Twitter with messages like “I know I just didn’t see that damb Fiat. I KNOW I didn’t see that friggin’ FIAT” from Roots drummer, Questlove. Singer and award presenter, John Legend, tweeted “that had to be the most shameless thing I’ve ever seen in a performance. I was genuinely shocked.”

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Fiat 500 Abarth Hottie is Not Italian, but Who Cares? And Oh, There’s a New J.Lo Spot Out

Not that we mind one bit, but remember the scorching hot brunette starring in Fiat's 500 Abarth commercial? Whom are we kidding, of course you do.

Well as one of our commentators, Vlad Ewan, pointed out, even though Fiat's ad would like us to believe that she is Italian, the bodacious, long-legged model is in fact Romanian and her name for those of you familiar with "Google Image Search" is Catrinel Menghia.

But then again, isn't that the case with the Fiat 500 in the sense that it's not built in Italy but in Tychy, Poland and Toluca, Mexico?

And since we're on the topic of Fiat 500 ads, the Italian company just released nother commercial with Jeniffer Lopez, this time for the limited production 500 by Gucci Edition, which you can watch with or without your palm facing your head in the video after the jump.

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That's More Like it: Naughty 2012 Fiat 500 Abarth Ad [Video]

After seeing the lukewarm response to its U.S. market commercials on the 500C starring Jennifer Lopez (…or was that the other way around?), Fiat's marketing division put its act together and presented a more appropriate ad for its 2012 500 Abarth, which was unveiled today at the Los Angeles Auto Show.

The new advertisement conveys the message that the 160-horsepower 500 Abarth is a naughty little Italian city car in a cheeky but tasteful way. The 1-minute long commercial concludes with the female voiceover, "The Fiat 500 Abarth. You'll never forget the first time you see one".

You can take a look at the clip for yourself in the video after break.

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Fiat Video Teases 500 Abarth “Bad Boy's” Arrival in the States

The American division of the Fiat Group is trying to create some buzz around the arrival of the most potent version of its retro-styled city car to date, the 500 Abarth, with a new video teaser.

Fiat's 23-second spot starts out by asking viewers "Does this country need another outcast?" and "Does this country need another rebel and another bad boy?", with the actual 500 Abarth only making a quick appearance towards the end.

Well, look at this way; at least it's not another minute-long video tribute to Jennifer Lopez…

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New 2012 Fiat 500 Abarth Reaches U.S. Shores, will Debut at L.A. Show

The Fiat Group may be constantly delaying Alfa Romeo's return to the U.S. market but at least it's keeping its word with the 500 range.

After the regular three-door hatchback and the rolling soft top 500C, Fiat is now introducing the most stimulating (from a driver's perspective) version of the series, the sporty Abarth model, which will be making its debut at the 2011 Los Angeles Auto Show on November 18.

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Video: Jennifer Lopez Shakes it for the New Fiat 500C

While we were busy bringing you all the news from the 64th International Auto Show in Frankfurt, Fiat USA released their latest commercial for the newly launched in the States, 500C open-top city car, starring Jennifer Lopez.

This is the first but not the last ad to show the hot 42-year old pop star as Fiat has enlisted Lopez to promote the new 500 in more commercials that will appear gradually throughout the year. If you try hard, you may notice the 500 taking a backstage role in the promo...

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Fiat Abarth Girls Dance it Off on Camera

Leave it to the Fiat Group to turn a vehicle presentation into a girls gone wild part – not that we are complaining, mind you…

We don’t have any information regarding the clip that popped up on Youtube other than a vague description that says "FIAT girls dancing at FIAT Grande Punto ABARTH S2000 LIVE!", so if you happen to know more, just leave us a comment below.

And if you're looking for something a bit more spicier from the Italians, you may want to check out this video from the Fiat Group presentation at the 2006 Poland Auto Motor Show.

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Fail or Win? Lady Drives Fiat Cinquecento with the Handbrake On

While we could understand if someone forgot to release a broken or a loose handbrake that allows the rear wheels to turn around with some difficulty, how can you drive a car on the road with the rear wheels completely locked down and not take any notice?

And that's exactly what we have in this video starring a lady behind the wheel of a green Fiat Cinquecento (which was the 500's predecessor in the Italian brand's range).

Not only did she forget the handbrake on, but she doesn't even pay attention to the young men trying to inform her about the brake. Follow the jump for the video.

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New 2012 Fiat Panda Prototypes Filmed in Italy Ahead of Frankfurt Debut

Fiat's engineers are putting the final touches on the third generation of the Italian firm's best-seller in the mini segment, the Panda, which will make its world premiere at the Frankfurt Motor Show this September before going on sale in select European markets by the end of the year, with the rest to follow in early 2012.

If you're weren’t content with our recent spy photographs of the prototype 2012 Panda, you might want to take a look at this video that was said to have been filmed in Napoli, Italy.

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Video: Fiat Uno Cabrio Concept Filmed on the Road

You may remember that at last year's Sao Paulo Auto Show in Brazil, Fiat's local division pulled the wraps off a convertible concept based on the new generation of the Uno supermini for the South American market. Even though it has been a while, we had not seen the vehicle in motion, so we thought we'd share these videos with you.

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Meet the Mefistofele, Fiat's 21.7-liter Record-Breaking Car from Hell

The story of the Mefistofele started in 1908, when Fiat introduced the SB4 chain-driven Grand Prix racer. After seeing it race, Sir Ernest Eldridge from Britain bought the car with the aim of turning it into speed record breaker.

However, there was one problem: the original car's 18.0-liter engine was considered rather small by Eldridge, who decided to replace it with a massive airplane powerplant (you can read a similar story here). He opted for a liquid-cooled Fiat-built 21.7-liter inline six-cylinder unit (type A-12 Bis) that developed 320 horsepower at 1,800 rpm after various upgrades such as the fitting of four valves and four spark plugs on each cylinder.

The story goes that in order to accommodate the long and heavy engine, Eldridge lengthened the SB4's chassis using parts from a London bus. The car was chain-driven and had brakes only at the rear, which made it a handful for even the most experienced of drivers. Interestingly, experts fail to understand even today the mechanism that allowed the car to reverse, since there is no trace of it left.

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VIDEO: Le Casse, A Mad Cap Car Chase through the Streets Of 1970’s Athens

Ah, the ‘70s. We had the Oil Crisis and Watergate, microwave ovens and VCRs, Maggie Thatcher and Jimmy Carter. As for cars, well: there were the greats like the Lamborghini Countach, Datsun 240Z and the Dodge Charger. Then there were the not-so-greats like the AMC Pacer, Chevy Chevette and the Ford Mustang Cobra II.

It was the decade that brought us The French Connection, Gone in 60 Seconds and Smokey and the Bandit. It also brought us a relatively unknown (well, to my –ahem- clearly sophisticated tastes) French film called Le Casse (The Burglars).

Oh sure, Bullitt had Steve McQueen in a Mustang and Goldfinger had Sean Connery in a DB5, but you ain’t ever seen a film so brazen to put Omar Sharif behind the wheel of...an Opel Rekord. Well, he is the villain. Surely our hero, Jean-Paul Belmondo, will get to drive something a bit smarter.

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