Hyundai Airs Four More Super Bowl XLVI Ads

The onslaught of Super Bowl commercials continues today with four more spots from Hyundai, in addition to the South Korean firm's Veloster Turbo "Cheetah" ad that we showed you earlier today.

From the new spots, the one that stands out the most for us is the "All for One", which is a 60-second commercial that will air just before the big game starts. The ad features almost 200 actual Hyundai team members humming to the sounds of "Gonna Fly Now" from the movie "Rocky, and was filmed at the brand's Montgomery plant in Alabama.

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Hyundai's Super Bowl Spot Starring the Veloster Turbo and a Hungry Cheetah

It was to be expected that Hyundai's main commercial for the upcoming Super Bowl XLVI would encompass its most recent creation, the new 201-horsepower Veloster Turbo sports hatch that made its world premiere at the Detroit Motor Show earlier this month.

The 30-second spot is titled "Cheetah" and is slated to air on TV during the first quarter of the game. It shows a caged cheetah getting ready to race the Veloster Turbo. However, when the big cat realizes it can't beat the Hyundai model in speed it turns around to chase something a little more tasty.

Head over the break to see the new commercial along with a "behind the scenes" video before it airs on television.

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Rhys Millen Turns the Veloster Rally Car into a Golf Cart

Have you ever wondered what it would feel like taking a high-powered vehicle for a spin on manicured grass found on golf courses? Of course you did.

Hyundai and its partner Rhys Millen Racing had the same question as well, only being who they are; they actually had the opportunity to find out.

In Rhys Millen's second recent short promotional film for Hyundai after the drift clip with the Genesis Coupe, the professional racing driver hopped in the Veloster Rally car and played around with it on the golf course. Mosey on past the break to watch the video

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New Hyundai Veloster Turbo Debuts on Forza Motorsport 4

It's a bit too early for anyone to get behind the wheel of Hyundai’s 2013 Veloster Turbo as the U.S. version was only just revealed last week at the Detroit Motor Show and isn’t scheduled to go on sale until next summer.

However, there is a way to experience the Veloster Turbo, not in the flesh but in the virtual world of the XBox 360 Forza Motorsport 4 racing game. If you own Microsoft’s gaming console, all you have to do is download the free Hyundai Veloster Bonus Pack on XBox Live.

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2013 Hyundai Genesis Coupe Makes its U.S. Debut, gets 348HP V6 and 274HP 2.0L Turbo [Videos]

It may be one of the lesser exciting premieres of the 2012 Detroit Auto Show from a readers' perspective as the 2013 Hyundai Genesis Coupe was officially revealed in its home market last November, but that doesn't mean it's not important from a buyer's point of view.

The mid-life facelift brings several significant updates for the Genesis Coupe including new powertrains and transmissions.

Starting with the four-cylinder model, the 2.0-liter turbocharged engine gains a more precise twin-scroll turbocharger and larger intercooler boosting output to 274 horsepower and 275 lb.-ft. of peak torque on premium fuel, or 260-horsepower at 6,000 rpm and 260 lb.-ft. of torque at 2,000 rpm using regular fuel.

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New Hyundai Veloster Turbo with 201HP Eyes the VW Golf GTI and Mini Cooper S [38 Photos + Video]

Well, as they say, better late than never: the turbocharged version of Hyundai’s Veloster coupe was officially unveiled today at the 2012 Detroit Motor Show.

The South Korean maker has set the bar pretty high with the 2013 Veloster Turbo aiming at the likes of the Volkswagen Golf GTI (given the absence of the Scirocco in the States) and the Mini Cooper S.

Under its sculpted bonnet lies a new 1.6-liter direct-injection gasoline engine with a twin scroll turbocharger that churns out 201HP at 6,000 rpm and 195 lb-ft (264Nm) of torque from 1,750-4,500 rpm in North American specification. That's a healthy 63HP increase over the regular Veloster.

There's also a new engine manifold and a different exhaust system with two free flowing circular tailpipes that promise to give the engine a more aggressive sound.

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Big Deal Video of the Day: Hyundai Teases 2013 Genesis Coupe

Erroneously, Hyundai thinks American consumers have no idea what's going on in the rest of the (automotive) world. We beg to differ even though some may seem eager to play along with Hyundai's meaningless teasing game…

"Take a sneak peak of the 2013 Genesis Coupe being introduced at the North American International Auto Show in Detroit, MI on January 9th 2012. We're very excited to share with you this sneak peak, check back next week for the full video and more footage," says Hyundai on its YouTube channel.

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This is What Happens when You Lose a Wheel on the Highway

There is a multitude of reasons to as to why a wheel can come off your vehicle but whatever the explanation; the outcome can be extremely dangerous for not only the driver and passengers, but also other vehicles on the road, especially if it happens on a freeway/highway.

This driver of what appears to be a Hyundai Galloper, which is a rebadged version of the Mitsubishi Pajero 5d built by the Korean maker from 1991 until the early 2000s, lost his rear, right wheel while trying to overtake a car and a truck.

The large SUV almost tipped over, but fortunately, the incident ended without a crash. You can watch it as it happens in the video below.

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Hyundai gets Creative with Interactive Racing Game on Time Square Billboard

There are many different ways to promote a product in various areas of media, and Hyundai's marketing division appears determined to try them all out.

Last week, the South Korean automaker launched an interactive racing game called “Hyundai Race” on its prominent video billboard in Times Square, New York City. The game allows users to race the new 2012 Veloster sports hatch on the large video display.

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2013 Hyundai Genesis Coupe 380 GT Makes a Quick Appearance on Film

It has been a while in internet time since we last heard about the revitalized 2013 Hyundai Genesis Coupe – a little over a month, to be precise, when the facelifted model was introduced in its home market of South Korea.

We still don't know when and where Hyundai plans to debut the sports car in North America, although we presume it will most likely take place in one of the upcoming international motorshows like the Detroit venue in January, the Chicago Auto Show in February or the New York Auto Show in April.

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Rhys Millen Steals Genesis Coupe Drift Car in a Ford F-150 from Hyundai Headquarters [Video]

Hyundai's creative division has come up with a driftaluscious short film starring Rhys Millen, his Genesis Coupe racecar and the company's soon to be demolished, old Hyundai Motor America headquarters building in Fountain Valley, California.

The South Korean carmaker tells us that the idea for the movie actually came from one of its Service Technicians, Dustin Loranger, who posed the question:

"Why not put Rhys Millen, his Genesis Coupe drift car, and our abandoned HQ together for a unique drift demonstration in a unique industrial setting?"

If you're wondering about the outcome, hop over the break to watch the 5-minute long video.

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2012 Hyundai Azera Sedan to go up Against Buick LaCrosse and Lexus ES [with Video + 50 Photos]

Proving that you don't necessarily need to start off with a strong brand name to succeed in today's crowded car market, Hyundai and its Kia affiliate are building their awareness among consumers with a constant stream of either brand new entries or updated vehicles that are hugely improved over their predecessors.

At the 2011 edition of the Los Angeles Auto Show, Hyundai is lifting the covers of the new generation of its Azera sedan that will go on sale shortly as a 2012 model.

As Hyundai pointed out, the 2012 Azera is the seventh new vehicle in Hyundai’s 24/7 version 2.0 product initiative, which means seven new models every 24 months, and comes on the heels of the all-new Tucson, Sonata, Equus, Elantra, Accent and Veloster.

The Azera is the North American version of the Korean market Grandeur that was launched in the beginning of the year.

According to Hyundai, the Azera competes against the likes of the Ford Taurus, Nissan Maxima, Buick LaCrosse, Toyota Avalon and even the Acura TL and Lexus ES350.

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New 2012 Hyundai Azera gets 293HP and 29MPG Highway [Video]

It's only a matter of hours before Hyundai unveils the brand new Azera sedan at the 2011 Los Angeles Auto Show, but the Korean manufacturer has dropped some initial data and a teaser video of the car.

As most of you probably already know, the Azera is based on the South Korean market Hyundai Grandeur that was introduced in its home market this past January.

While the Grandeur is available with a 201HP 2.4-liter four-cylinder and a 270HP 3.0-liter V6, Hyundai says that the North American model will be equipped with a 293HP V6 engine that delivers 29mpg highway.

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2011 SEMA: Hyundai Showcases 450HP Genesis Coupe Hurricane SC [Video]

If you found Rhys Millen's 5.0-liter V8-powered Genesis Coupe a little bit over the top, you may want to take a look at a supercharged prototype based on the V6 model that also made its debut at the Las Vegas SEMA Show.

Named the Genesis Coupe Hurricane SC, the prototype is the result of a two year development effort of Hyundai America Technical Center Inc. (HATCI) in cooperation with Magnuson Products, Rhys Millen Racing, Harman International and Torvec Inc.

“One of the many exciting aspects of this project is that the Genesis Hurricane SC is not just another pretty face for the show circuit, but rather it is a hard working lab-rat that will push the bounds of this car and the whole vehicle segment," said Terry Peddicord, director of sales at Magnuson Products.

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Rhys Millen Drops a 5.0-liter V8 Under the Hood of the Genesis Coupe for the SEMA Show

So, what's missing from the Hyundai Genesis Coupe (other than a little bit of history, that is) to enable it to play in the big boys league? Why a V8 powerplant of course, and who better to make the transplant than Rhys Millen and his performance shop.

Making its world premiere today at the Las Vegas 2011 SEMA Show is the RM500 Genesis Coupe complete with Hyundai's most powerful stock engine under its hood, the 5.0-liter Tau V8.

“From the moment I saw the Tau V8 engine in the Genesis R-Spec and Equus, I knew it would be a perfect fit for the Genesis Coupe, adding even more performance and power to the dynamic coupe,” said Rhys Millen, owner, Rhys Millen Racing [RMR].

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Rhys Millen Video Teases SEMA Hyundai Special but Doesn't Say What it is

Once again, Hyundai is collaborating with Rhys Millen Racing [RMR] to create a special project car for this year's edition of the Specialty Equipment Market Association show in Las Vegas.

Even though the show is less than a week away, Hyundai and Rhys Millen won't give out many details in the 40-second-long teaser video. The only valuable clue we get is a quick glimpse at a tail lamp that looks a lot like the one featured on the Genesis Coupe, but we're not 100 percent sure.

You can watch the video for yourself right after the break.

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Video: Australian “Shell” Ad for the 2011 Hyundai Elantra

From Sydney ad firm Innocean Worldwide comes this neat little TV commercial for the 2011 Hyundai Elantra four-door sedan.

The ad features Hyundai’s C-segment offering sitting inside a non-descript brick building. Then, in a way that reminds the machine that Tony Stark uses to suit in and out of his Iron Man costume, a multitude of robot appendages unfold from the ceiling and begin removing pieces of the Elantra’s body to reveal a smaller car inside.

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VIDEO: Top Gear Russia Takes Hyundai Coupe 3.8 V6 to the Nurburgring

The team behind the Russian edition of BBC’s Top Gear magazine recently headed over to the Nurburgring racetrack to try out Hyundai’s rear-wheel drive Genesis Coupe. The model of choice was fitted with a 3.8-liter V6 engine delivering 306-horsepower, coupled to a six-speed automatic transmission.

If you don’t want to hear or see the antics of the presenters in the beginning of the clip, fast-forward the video a minute or two to go straight to the part where the magazine’s test driver Dmitry Sokolov laps the Nurburgring. And yes, that's a Porsche 911 -possibly from the GT series- that Sokolov is about to attack. Watch the video directly on Youtube by clicking this link as Sokolov's page does not allow embedding on external sites.

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Hyundai’s Futuristic Viral Ad Campaign for the New Accent [with Video]

In a very interesting melding of the virtual and real world, Hyundai has crafted a new viral ad to showcase its 2012 Accent sub-compact and highlight the brand’s new slogan “New Thinking. New Possibilities.". What makes this futuristic video intriguing is that the viral includes an actual 2012 Hyundai Accent suspended on a wall with a driver walking down the side to get into the car. At the same time, we see a film being projected on the wall creating an eye-catching combo.

See both the shorter and full version of Hyundai’s new viral of the 2012 Accent right after the jump.

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Hyundai Drops New i40 Mid-Size Estate at the Geneva Motor Show [Gallery and Video]

Making its world premiere at the 2011 Geneva Motor Show, is the estate version of Hyundai’s all-new, Europe-specific D-segment model, the i40. Designed and engineered at Hyundai’s R&D headquarters in Russelsheim, Germany, with European buyers in mind, the i40 will fill the gap left by the outgoing Sonata model in the South Korean automaker's range and will compete against the Ford Mondeo and Volkswagen Passat. A four-door sedan version will be introduced this year, with most bets going towards the 2011 Frankfurt Auto Show in September.

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