Woman Suffers a Diabetic Attack on the Road, Drives Through the Median

Scary footage of a 2009 Kia sedan driving at highway speeds through the median on Interstate 81 in Dauphin County made its way on YouTube this week.

The video shows the car speeding through the snow and at times becoming airborne before it crashed into an embankment and came to a stop. Understandably, the incident could have easily gone horribly wrong if the car had passed on either driving lane.

As it turns out, the 61-year old woman driving the Kia suffered from a diabetic emergency at the time.

Read more »

Kia's 2012 Super Bowl Ad to Star Victoria's Secret Model Adriana Lima, Mötley Crue and More

With the Super Bowl XLVI match-up between the New England Patriots and New York Giants just a couple of weeks away, automakers are preparing the public for their new ads that will air during the big football game on February 5.

At last year's game, Kia took on the time traveling theme to show off its new Optima sedan. For this year's commercial, the South Korean automaker has chosen the topic of dreams to introduce the new 2012 Optima Limited edition.

Read more »

Kia Ray Opens Doors and Honks its Horn to Play Jingle Bells Tune [Video]

With only a few days left for Christmas, Kia has jumped on the holiday season bandwagon releasing a cheerful new ad featuring the brand's Ray city car that was recently launched in South Korea.

The commercial shows the Ray playing along the Jingle Bells tune with the sounds being created by opening and closing the tall hatchback's regular and sliding doors, hood and compartment area dividers, as well as by using its turning signals, warning jingles and horn.

Read more »

Woman gets Trapped in a Kia Rio Swallowed by a Sinkhole in New Hampshire

It's a pretty scary situation if you think about it; while you're driving in the middle of a city street, the road suddenly opens and swallows up your car leaving you trapped inside with water pumping out from the ground around you.

But that's what happened to a woman in a Kio Rio sedan when she approached the intersection at Beech and North Streets in Manchester's North End just after 6 a.m. on Monday. What looked like a puddle turned out to be a sinkhole that trapped her car.

Read more »

Kia's Hamsters Are Back to "Share Some Soul" in New Ad

Kia's groovy Hamsters are back with a new commercial to promote the cosmetically refreshed and mechanically upgraded 2012 Kia Soul which goes on sale with prices starting from $14,650 after a $750 destination and handling fee.

The commercial is set in a dark, futuristic videogame world in which the South Korean firm's rodents turn the battle between alien robots and humanoids into a dancing party under the sounds of electro-pop group LMFAO's summer hit, "Party Rock Anthem".

Read more »

Kia Prices New Rio in the UK from £10,595

The all-new 4th generation Rio will reach Kia's UK showrooms on September 1 with on-the-road prices starting from £10,595 for the entry-level 1.25 "1" and reaching £14,895 for range-topping 1.4 CRDi "3" EcoDynamics.

The Rio will be available at launch only as a five-door model but a three-door bodystyle will be added to the range early next year.

Read more »

Kia Hooks its Belgium CEO up to a Lie Detector to Dispel Doubts About 7 Year Warranty

If there’s one thing South Korea’s Kia does better than any other automaker, it is offering especially long warranties. In Belgium, for instance, the warranties across their entire range of vehicles extend to seven years.

That’s no mean feat, though intriguingly Kia Belgium have found that a lot of new car buyers believe the seven year warranty scheme is too good to be true. Either there’s a catch, or it doesn’t cover all Kia models, or there’s some extra charges that need to be paid first.

To counteract these rumours, and gain some additional customers, Kia Belgium hooked its General Manager Benoit Morrene up to a polygraph (lie detector) and let the general public ask him questions in an online, streamlining environment.

Read more »

Kia Reunites Joyride Characters for New 2012 Sorento Ad

Though not as successful as their music-loving hamster counterparts, Kia’s oddball cast of life-size children's characters from last year’s Joyride commercials are back for a new advertising campaign.

Muno, Sock Monkey, MR. X, the vintage robot and teddy bear will star in two new 30-second TV spots for the 2012 Sorento CUV. As with the original campaign, "Joyride 2" was created by David&Goliath, KMA's advertising agency of choice. The first commercial begins airing today and will be followed up by the second spot next month.

Read more »