Seoul, Korea, 04/04/2007• Veloster sporty coupe concept targets Y-Gen
In a demonstration of its growing design and engineering capabilities, Hyundai Motor Co. unveiled three brand-new models at the 2007 Seoul Motor Show which opened at KINTEX today. Leading the trio was the Veloster, a sporty coupe which caters to the unique requirements of the Y-generation. Joining the sporty concept car were two production models: the TQ van, a thoroughly fresh interpretation of Hyundai's hugely successful H-1 van and the FD estate wagon, styled at the company's European Design Center in Russelsheim which marks Hyundai's long-awaited return to this popular segment.
Veloster
Styled at Hyundaiґs Design and Technical Center at Namyang, the Veloster (codenamed HND-3) coupe is the third in a series of daring concept cars to be developed by the central styling studio in Korea.
The Veloster name, a compound of velocity and roadster evokes the sporty characteristics of a classic two-plus-two. A panoramic glass roof and other futuristic styling cues help project a high-tech image. Designed to cater to the tastes of the Y-generation, Veloster combines simple, iconic design with good value and robust construction.
"With Veloster, we wanted to try something really different. Weґre keenly aware that we need radically new products for the Y-generation, the first-time twenties something buyer," said Oh Suk-Geun, Hyundai's vice president of design. "This is really a bold new direction," he added.
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