Toyota Increases 2007 Tundra Incentives to $3,000

TORRANCE, Calif. — Toyota Motor Corp., which has traditionally been sparing with its incentives, has added a nationwide $1,000 trade-in incentive through April 30 for buyers of its 2007 Tundra pickup. The offer comes on top of other discounts worth as much as $2,000 per Tundra, depending on the model.

The Tundra CrewMax model has no incentives, however.

The latest Tundra incentive is aimed squarely at buyers who owe more on their existing vehicle loans than their car or truck is worth. The new incentive can only be applied to help a buyer with a vehicle trade-in allowance. In addition, dealers have the discretion to use the incentive as they see fit. They do not have to use the entire amount.

Toyota is pulling out all the stops to win American buyers to the Tundra as competitors offer discounts as high as $5,000 per truck.

The 2007 Toyota Tundra ranges in price from $22,935 for a base 4x2 regular-cab model with a 236-horsepower 4.0-liter V6 to $42,495 for a CrewMax model with a 381-hp 5.7-liter V8. Prices include a $645 destination charge.