Take Ford for example. The automaker has just announced that its brand-new 2013 Police Interceptor Utility and Sedan models will serve as the pace cars for the 2011 Ford Championship Weekend NASCAR races at Homestead Miami Speedway from November 18 to 20.
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While you can check out all the ads in the videos after the break, we must say that four commercials captured our attention including one that refers to Ferrari to show off the Durango's leather interior, another one that depicts seven Stig-lookalikes running to get into Dodge's SUV, and two spots featuring the 2011 Ford Explorer.
According to the latest findings of The National Insurance Crime Bureau [NCIB], the 1994 MY Accord was the most frequently stolen car in the US in 2010 for the third year in a row. The not-for-profit organization stated that the reasons can be found in the car’s weak security systems and the demand for used parts.
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What's new today is the release of the EPA fuel-economy numbers for the 4-cylinder Explorer which is rated at 20 mpg (11.8 lt/100km) in the city and 28 mpg (8.4lt/100km) on the highway. The cheaper -by around a grand- Explorer V6 with its naturally-aspirated 292HP, 3.5-liter engine returns 17mpg/city and 25mpg/highway.
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From next year, the fonts in Ford’s Edge and Explorer SUV models will be some 40% larger as well as thicker. The reason? Baby Boomers have poor eyesight. No, really, Ford’s done a study and everything. The bigger fonts will extend to interior display screens control and A/C controls, and will gradually be rolled out onto other models in the Ford range in coming years.
In a statement on their website, Ford expressed its desire to make it, “easier for people of all ages, particularly aging Baby Boomers, to read display fonts.” Ah, like the little boy or girl who flat-out tells his grandparents that they’re old and wrinkly, Ford has snagged upon that babying / slow and loud way anyone under the age of 30 speak to anyone over the age of 50:
“YES, MRS. JOHNSON. THE WEATHER IS NICE TODAY. DO YOU THINK YOU’LL GO DOWN TO THE PARK?”
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