In Formula 1, the first driver you have to beat in order to prove your worth is your teammate. Likewise, in the car selling industry the fiercest competitors are dealerships that sell cars from the same brand.
There are, however, certain boundaries that cannot be crossed. Toyota, in particular, does have enough problems of its own and the last thing it needs is the company's dealers slandering each other.
Employees from Bob Tyler Toyota in Pensacola, Florida, scoffed the Iranian-born Shawn Esfahani, owner of Eastern Shore Toyota in Daphne, Alabama, by portraying him as an Islamist militant to customers.
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