All carmakers want their vehicles to sell in big numbers. And they make a big fuss out of it when they succeed, especially when they top the sales charts in their respective segments. However, high sale numbers don’t necessarily translate to high profits, especially with the discounts that have become a common practice to draw customers to dealerships.
A recent study conducted by Max Warburton of Bernstein Research, a market trends and analysis firm, reveals which models sold in the U.S. are the most profitable for automakers.
Despite being blamed for almost anything, from the greenhouse effect to the costly bailout a couple of years ago, the study shows that Detroit’s Big Three light-truck models lead the list of the most profitable vehicles in the U.S.
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