VW E-Bugster Study Zooms into the Detroit Auto Show

If you liked Volkswagen's approach with the new Beetle then chances are you're going to give a thumbs up to the E-Bugster study that made its world premiere at the Detroit Auto Show this week.

Wider, lower and sportier looking that the regular Beetle, the concept's name blends the words "E" (for electric), "Bug" and "speedster". It's closest relative is the similarly styled Ragster study back from 2005.

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Volkswagen's E-Bugster Concept is an All-Electric Beetle Hot Rod

At the 2005 North American International Show, Volkswagen introduced the New Beetle Ragster concept. It was a second-generation Beetle convertible with a much lower roofline and its name was conjured by crossing the words “ragtop” and “speedster”.

Fast-forward six years, and the “People’s Car” company (for that’s what Volkswagen literally means in German) is launching a similar concept at the 2012 Detroit Motor Show .

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Volkswagen to Debut Beetle-Based Electric Hot Rod at the Detroit Motor Show

We just learned that Volkswagen's surprise debut at next week's 2012 North American International Motor Show in Detroit will be a pure-electric concept model based on the new generation of the Beetle – despite previous reports saying otherwise.

The conceptual EV version of the recently launched 2012 Beetle will sport a heavily modified body with a lowered roof and wider fenders with its looks slightly resembling the Volkswagen Ragster Concept (pictured above) that was displayed at the 2005 Detroit Motor Show.

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VW to Return to Super Bowl with New 60-Second Ad on the 2012 Beetle

There's no doubt that this year's Super Bowl XLV played host to some original commercials but the one ad that stood out more than the rest was "The Force" from Volkswagen, the official YouTube version of which has garnered over 45 million views since it aired on February 2.

Volkswagen actually aired one more commercial during the game, the “Black Beetle”, which has been seen by more than 5 million viewers on the German firm's channel.

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Euro NCAP: Two Chinese Models get 4 Stars for Safety, Malibu and Beetle Awarded with 5 Stars

The results are in for Euro NCAP’s fifth and last launch of 2011. A total of 14 cars were tested including two Chinese newcomers, the MG6 and the Geely Emgrand EC7, both of which achieved a four star rating, proving that at least some Chinese brands are starting to take safety seriously.

Michiel van Ratingen, Euro NCAP Secretary General commented: "These results mark a milestone for the Chinese automotive industry. It is a clear sign that Chinese car makers are building on recent experiences and rapidly investing in better vehicle safety. Even with the upcoming increased demands, five stars are expected to be within reach soon."

Four more vehicles that are new were given a four-star rating, including the Fiat Panda, Jeep Grand Cherokee, Jaguar XF and the EV Renault Fluence ZE.

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Rumors: VW's 2.5L Inline-Five to be Replaced with New 1.8-liter Turbo in the U.S.

With such a large arsenal of turbocharged gasoline engines in all sorts of sizes and states of tune, one could only wonder why Volkswagen is still holding on to the naturally aspirated 2.5-liter inline-five in the States – especially since even GM and Ford have gone ahead and introduced smaller displacement force-fed fours.

It appears that VW also believes it's time to replace the old-school five-pot with a more modern turbocharged four. Citing two sources from within the German company, Car&Driver reports that the 2.5L unit will soon be dropped from Volkswagen's U.S. range with a new 1.8-liter TSI four-cylinder engine taking its place.

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Spicy VW Beetle R Concept Makes its U.S. Debut at the 2011 LA Auto Show [Updated Gallery +Video]

Officially, it’s just a concept, but the wording on VW’s press release hints at a production version of the Beetle R that was first shown at the 64th IAA in Frankfurt before it made its North American debut today at the LA Auto Show.

Developed by Volkswagen R GmbH - that is, the same people responsible for the Scirocco R and Golf R models, the Beetle R is said to show “the potential for an ever sportier version of the Beetle”.

The company also claims that the 200HP turbocharged 2.0-liter of the Beetle Turbo “could offer even more performance, similar to that of the Golf R and Scirocco R”.

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VW Releases New Beetle Apple App that Interacts with Billboards

Mobile apps are becoming increasingly popular these days as tools to market products and services. This has not escaped the attention of automakers and their respective advertising and marketing divisions, which try to create apps to draw the attention of consumers.

Following the recently launched FT-86 app by Toyota, Volkswagen of Canada has also released its own interactive app to promote the new 2012 Beetle named "VWJuicedUp".

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Company Launches CD with Original Volkswagen Beetle Sounds

It may be too late for Father’s Day, but there’s nothing stopping you from picking up The Beetles: Greatest Sounds of the ‘60s and ‘70s for dad as a very early Christmas present.

Not to be confused with The Beatles, a little known British band that has all but faded into obscurity, The Beetles is a CD of car sounds dating from 1960 to 1978. And not just any car sounds: Volkswagen Beetle car sounds…

Yes, you can now rock out to such timeless classics as “Gears 1 - 2”, “Long Idle” and “Turn-Off, Handbrake”. With 30 tracks (well, 10 tracks spread across 3 different engines), your dad will be over the moon will this mass produced one-of-a-kind CD.

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IAA 2011: Volkswagen Pays Tribute to Fender with New Beetle Concept

The high-performance Beetle R Concept was joined at VW's Frankfurt Motor Show stage by a second conceptual study that pays tribute to famed U.S.-based music instrument manufacturer, Fender.

Mimicking the styling used on an electric guitar customized by Volkswagen Design, the Fender Telecaster, the bespoke Beetle study is painted in a high-gloss "Black" finish with a fine red line framing the side windows.

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IAA 2011: Volkswagen Beetle R Concept Hints at 260HP+ Production Model

Ever since it became known that Volkswagen was developing the new generation of the Beetle, there were rumors about a high-performance variant wearing the 'R' badge. Earlier this year, the German company introduced the production model but the most powerful version was fitted with a 2.0-liter TSI producing 200-horses. Fast but not fast enough.

However, this may soon change as Volkswagen is giving us the clearest indication of its future plans yet with the unveiling of the new Beetle R Concept at this week's Frankfurt Motor Show.

Beginning with the exterior, the Beetle R Concept sports a subtly aggressive design with newly sculpted bumpers that were widened by 30 mm, and blistered wheel arches widened by 15mm per side that house massive 20-inch wheels in the same “Talladega” design found on the Golf R and Scirocco R models.

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Britons Vote Ford Mustang as the World’s Manliest Car

Bluebeards Revenge is a UK brand of shaving cream and post-shave balm scientifically proven by Science™ [sic…] to reduce beard growth- or so it says on their webpage. The brand recently conducted an email poll of 1,835 Britons, asking them to rate the world’s “manliest” and “least manly” cars.

The results are in, and –drumbeat please- the winner is the Ford Mustang that was found to be the “manliest car on the planet” with a net total of 21% of the vote.

Runners up were the Aston Martin DB7 (15%), Range Rover (13%), Dodge Viper (11%) and Hummer H1 (10%). On the opposite end of the spectrum – the world’s “least manly” cars – were the Volkswagen Beetle (31%), Mazda Miata / MX-5 (20%), Ford Ka (11%), Toyota Prius (9%) and Nissan Cube (8%).

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VW Accessories Commercial Welcomes the New Beetle to the 21st Century

Volkswagen's new/old approach to the second generation of the New Beetle (not counting the original Bug), continues with this latest commercial that promotes the available customization options from its Accessories division.

The setup is fairly futuristic with the owner of the 21st century Beetle fiddling around with a virtual configurator that features a laser-like interface to build the car of his dreams.

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Rumors: VW Gets Serious About Producing the Bulli as a Microbus Successor

VW management is “very seriously” considering a plan to put the Bulli concept MPV into production according to media reports. The Bulli was launched at the 2011 Geneva Motor Show as a study about a modern, eco-friendly replacement of the iconic Microbus of the ‘60s.

Initially there was no intention to produce the Bulli, but the public’s positive reaction to the concept study has made VW reconsider.

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VW Says “More Masculine” 2012 Beetle will Appeal to Men, Convertible Said to Join the Range Next Summer

Volkswagen is confident that a higher percentage of men as well as younger consumers will buy the 2012 Beetle compared to its predecessor when U.S. sales start in September.

VW of America’s Vice President of marketing and strategy Rainer Michel told Autonews that “a more masculine appearance, including a higher beltline, and 20 more horsepower for the base model, should do the trick”.

While female buyers accounted for more than 65% of the previous Beetle’s sales, Michel believes that the percentage for the all-new 2012 model will be split between the two sexes.

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VW Begins Series Production of 2012 Beetle in Mexico

Volkswagen announced that it has commenced regular production of the 2012 Beetle at its factory in Puebla, Mexico, where its predecessor was also built. To mark the occasion, Germany’s Federal Foreign Minister Dr. Guido Westerwelle, Mexican President Felipe Calderon, and Board Member for Production and Logistics at VW Passenger Cars Hubert Waltl visited the plant in Puebla. Read more »

Video: Jay Leno Takes the New 2012 VW Beetle for a Spin

Some guys have all the luck. Like Jay Leno. Not only is he a famous and wealthy TV presenter, but he also gets to drive a bevy of new cars well before anyone else.

After driving the Mercedes-Benz SLS AMG E-Cell, which won’t enter production for another two years, and the new SLS Roadster wasn’t enough, Leno was also invited to VW’s headquarters at Wolfsburg to try out the new Beetle.

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VW Releases Fresh Batch of Photos of New 2012 Beetle

Not that the 2012 Beetle needs it, but Volkswagen wants to keep its newcomer in the headlines until it launches into the market this fall starting with the U.S. in September, followed by Germany in October, the rest of Europe in November, the UK in January 2012, Asia in February 2012 and finally South America by the beginning of 2013.

To do so, the German automaker came out today with a fresh batch of images as well some new info explaining some of the thinking behind the creation of the 2012 Beetle.

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ABT Kicks Off 2012 VW Beetle Tuning Party with the Speedle

The 2012 VW Beetle tuning wars have began. Leaving aside the Beetle RS project with some very light styling modifications by the enthusiast website VWVortex that we showed you back in June, ABT Sportsline is the first mainstream tuning firm to take on the all-new 2012 Volkswagen Beetle, or as the company likes to call it, the Speedle.

The noted VW Group tuner said it is still working on the performance upgrades for the latest Beetle, which won’t arrive in customer hands until September, but it can give us an idea of what to expect based on its current offerings.

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New 2012 VW Beetle Makes Music Video Debut in Britney Spears’ “I Wanna Go”

Ever since Hershey’s chocolates appeared in William A. Wellman’s 1927 Wings movie - the first and only silent film ever to win an Academy Award for Best Picture, the practice of product placement has become an every day part of our television and cinematic experience.

Volkswagen is one of the many automakers that has adopted this strategy spending millions of dollars each year to place its products not only in movies but in music videos as well. One of our eagle-eyed readers, Dallas Howell, noticed the product placement of the 2012 Volkswagen Beetle in Britney Spears’ brand-new, paparazzi-bashing "I Wanna Go" music video.

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