Kia's Hamsters Are Back to "Share Some Soul" in New Ad

Kia's groovy Hamsters are back with a new commercial to promote the cosmetically refreshed and mechanically upgraded 2012 Kia Soul which goes on sale with prices starting from $14,650 after a $750 destination and handling fee.

The commercial is set in a dark, futuristic videogame world in which the South Korean firm's rodents turn the battle between alien robots and humanoids into a dancing party under the sounds of electro-pop group LMFAO's summer hit, "Party Rock Anthem".

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More Powerful 2012 Kia Soul Priced from $14,650*

After the premiere of the facelifted 2012 Soul at this year's New York Auto Show in late April, it’s time for Kia to talk prices. The revised small crossover enters the new model year with some modest styling changes but more importantly, a new pair of more powerful engines hooked up to six-speed transmissions.

Pricing for the entry level Soul with the 1.6-liter engine and a manual gearbox starts at $13,900 or (*) $14,650 after a $750 destination and handling (D&H) fee, while the automatic model starts at $15,700 or $16,450 if you include D&H.

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SCOOP: Kia Readying a Facelift for the 2012 Soul

It appears that the Soul is the next vehicle in Kia’s list to receive an update. Caught here in testing in Germany by our spy photographers, the bagged-up ends do their job to hide the Soul’s stylistic upgrades with the only visible change being the redesigned exterior mirrors that house the turning lights.

However, it is expected that the Soul will take some cues from the new Picanto and Rio hatchbacks (both of which were revealed at the Geneva Motor Show) such as the pulled back headlamps and more pronounced bumpers. An interior rework may also be in the cards.

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