Peugeot Officially Unveils New 208 Supermini Ahead of Spring 2012 Launch [Photos and Video]

After yesterday’s leak of the first pictures of the new Peugeot 208, the French company went ahead and officially revealed its brand-new supermini that will replace the current 207 series.

The A9 project, which is the new 208’s internal designation, is very important for Peugeot as it will compete in the highly competitive European B-segment rivaling the likes of the Ford Fiesta and Toyota Yaris.

Its significance for Peugeot is evident in the marketing tag applied by the company's management: “Re-Generation”. The French firm's Marketing and Communications Director, Xavier Peugeot, said: “The 208 is a new illustration of the marque’s project launched two years ago, representing a new stage in Peugeot’s desire to drive itself towards even greater modernity.”

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Point, Click and Hold: Peugeot’s Novel Ad Campaign Makes Users Concentrate on Their Computer Screens

Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?

If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.

So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.

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Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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VIDEO : 2011 Peugeot 308 Facelift Commercial is the Next Best Thing to a Wet T-Shirt Contest...

You can never get it wrong when casting attractive women in commercials, right? That's what the people from Peugeot must have thought when they commissioned this TV ad for the restyled Peugeot 308. The car plays a very marginal part in the commercial, with the 30-second long footage being dominated by the Peugeot's owner, an attractive young lady who walks with no umbrella in the pouring rain just to get to her beloved 308. Not the most creative of ads, but at least the people from the casting department did their job.

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