2012 Nissan Versa Sedan Outsells Competition in Sub-Compact Segment

While it may not be the car most dream to own, the low $10,990 ($11,750 including destination) entry level price tag of the 2012 Nissan Versa sedan seems to have piqued the interest of U.S. buyers looking for a cheap new ride.

According to data released by Nissan today, in August, the first full month of availability of the new Versa sedan, the subcompact model sold of 8,566 units beating all of its theoretical competitors, including the Chevrolet Aveo, Ford Fiesta, Honda Fit, Hyundai Accent, Mazda 2 and the soon to be replaced, Toyota Yaris.

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Nissan Versa Hatchback Enters 2012MY with Equipment Refinements

After revealing prices on its low-cost 2012 Versa sedan, today Nissan announced pricing on the five-door hatchback version of its sub-compact series. Even though the Japanese company has launched a newer version of the hatchback model in certain markets including China, in the States, the five-door variant continues in the new model year with its first-generation design. Read more »

Nissan Releases Full Pricing of 2012 Versa, Starts from a Low, Low $10,990

According to Nissan, the second generation of its Versa sedan features “the lowest MSRP in America” at $10,990 (not including a destination fee), with the sub note that the company’s aforementioned assessment is based on “MY12 competitors at time of print”.

Some of you will say, we already knew that, and you’re right. But what we did learn today is the pricing of the entire Versa range that includes three more models aside from the cut price, entry-level S trim.

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Ford Sues Nissan Over Brazilian TV Ad that Ridicules the Focus for Being Overpriced [with Video]

Ford’s Brazilian arm has filed a criminal (!) lawsuit against the local division of Nissan for airing an aggressive TV commercial directed at the Focus sub-compact. To make a long story short, the parody-like ad points the finger at Ford for allegedly overpricing its Focus model.

The TV spot, which looks exactly like a rap video, shows two men dressed as Ford engineers living the big life with gold chains and rings, plenty of champagnes, and –the best part- an exotic assortment of sexy women in bikinis dancing around them. And oh, there’s also a silver Ford Focus on the background….

At the end, the commercial announces the price of Nissan’s Tiida sub-compact (sold as the Versa in the States), which in Brazil, costs around BR 3,000 or a little over US$1,800 less than Ford’s rivaling Focus.

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