New Chrysler 200 Super S by Mopar Heads to the Detroit Auto Show

Joining the 2012 Dodge Charger Redline at the upcoming North American International Auto Show in Detroit next week will be a second Mopar creation, this time based on the Chrysler 200 sedan called the Super S.

There are two available kits that improve the Chrysler 200 sedan's looks and handling respectively and which can be ordered together.

Read more »

Ferrari Designer Called Upon by Fiat to Create a Common Styling for Chrysler and Lancia

Platform sharing is nothing new in the automotive world. Everyone does it as it enables companies to reduce development costs across the board. For example, if it weren’t for the VW Touareg, Porsche probably wouldn’t have the means to develop the model that effectively made it a cash cow: the Cayenne.

And truth to be said, most of the times, your average buyer doesn't know what's hiding under the sheetmetal nor if the vehicle in question is identical in many ways to a model bearing a different badge, because what he or she sees and feels are indeed different.

The trouble starts when carmakers engage in blatant badge engineering, simply placing a different grille and a new logo on the steering wheel and calling it something else.

And that's where the problem lies for Fiat and Chrysler. The automotive alliance recently revealed a trio of Lancia models in Europe: the Thema sedan, Flavia Cabrio and the Voyager MPV, which are nothing more than rebadged versions of the Chrysler 300, 200 Convertible and Town & Country respectively.

Read more »

Lancia Flavia Cabrio Coming to Frankfurt Show, Sedan Plans Axed

The Fiat Group may have exhibited both the sedan and convertible variants of the Chrysler 200 re-branded as the Lancia Flavia at the Geneva Salon in March, but at the Frankfurt Motor Show, the Italians will only bring the open top model.

Citing inside sources from the Fiat Group, Autonews reported that only the convertible version of the Flavia will make it into production as the cost of adding an essential diesel engine wiped out the business case for the sedan model in Europe.

Read more »

Eminem is the Real Slim Shady in Legal Battle with Audi over “Lose Yourself” Ad

In February, during the Super Bowl, Chrysler aired its new advertising campaign for the 200 featuring the slogan “Imported from Detroit”. The commercial, which showed famous rapper Eminem driving around the Motor City under the sounds of his hit song “Lose Yourself”, won 5 awards at Cannes.

Three months later, Audi aired a TV ad in Germany about the 2012 A6 Avant. It featured a man driving around a German city -much like Eminem did- with a background music that sounded far too similar to the “Lose Yourself” hit.

Read more »

Multiple 2011MY Chrysler, Dodge and Jeep Vehicles Recalled to Fix Steering Columns

A dozen vehicles from the three core Chrysler brands covering more than half of the company’s 2011 models are being recalled in the United States to fix a potential problem with the steering column.

The recall covers 11,351 vehicles and affects certain 2011 model year Dodge Journey crossovers, Jeep Wranglers, Chrysler 200s, Chrysler 200 Convertibles, Dodge Avengers, Dodge Nitros, Jeep Liberty SUVs, Dodge Calibers, Jeep Compass crossovers, Jeep Patriots, Dodge Grand Caravans and Chrysler Town & Country minivans.

Read more »

Chrysler Teases 2011MY 300, 200 and Town & Country “S” Concepts at LX Spring Festival

Chrysler found the perfect opportunity to preview its upcoming range of ‘S’ models at the 6th Annual Spring Festival of LXs in Irvine, California this past weekend. The Detroit automaker showed off the “S” trimmed 2011MY 300 sedan, 200 Convertible and Town & Country in concept forms, though all three models are scheduled to enter production later this year starting with the 200 this spring.

According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.

Read more »

Chrysler Sues 'Pure Detroit' Clothing Retailer for Using its ‘Imported from Detroit’ Slogan

The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super Bowl commercial staring rapper Eminem.

According to a copy of the lawsuit obtained by the press, Chrysler argues that the local business began selling t-shirts with the ‘Imported from Detroit’ tag line shortly after the two-minute Super Bowl ad hit the air. The company added that it had applied to register ‘Imported from Detroit’ as a trademark for “various uses, including branded clothing”, on January 18, 2011.

Read more »

Chrysler Launches New “Imported from Detroit” Merchandise – And no, They’re Not Made in China…

Chrysler has released a new dedicated lineup of clothes and apparels featuring the brand’s “Imported from Detroit” motto, which first appeared on the 200 Super Bowl commercial with Eminem. And yes, the possibility that the merchandise may not be made on this side of the world did cross our minds too, but Chrysler’s website put those dastardly doubts to rest stating that the clothes and apparels are all made in the USA.

Read more »