Watch an Aston Martin Rapide Crash Filmed from the Inside

Most people tend to freak out after an accident with their cars even if there are no fatalities or injuries, but not Mr. Roberto Ricci, who had the misfortune of wrecking his prized Aston Martin Rapide sports saloon during a joy ride.

If you see Ricci's super cool reaction after the crash, you'd think that the Rapide suffered only a few minor scratches, when reality is that the car was brutally bashed / borderline repairable write-off.

The incident occurred in late July when Ricci, who is the founder and owner of RRD, makers of surfboards, windsurfs, sails and kites, took Dave White, editor of Mpora, for a quick ride in his Rapide after a guided tour of his company's facilities in Italy.

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Aston Martin Cuts Back Production of Rapide Due to Poor Sales

Seems like the recession isn’t hitting just common people, but is also affecting the market for $200,000-plus supercars. One such example is the Rapide, Aston Martin’s sports sedan, whose sales are falling way off initial expectations.

According to media reports, the British carmaker is cutting back production of the Rapide to 25 cars per week, which translates to 1,250 per year, or 750 less than initial estimates.

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Aston Martin to Move Production of Rapide from Austria to the UK

For the past two years, Aston Martin has been manufacturing the Rapide at Magna Steyr’s facilities in Austria, but that’s about to change soon as today, the British automaker announced that it will move production of the four-door sports saloon to the company’s Gaydon headquarters in Warwickshire, UK. The company said the necessary upgrades at its Gaydon headquarters for Rapide will begin immediately with a view to begin production of the Rapide in the second half of 2012. Read more »