Aston Martin Attempts to Justify the Unjustified with Cygnet Video

A Toyota iQ with the 1.33-liter gasoline engine will set you back £12,775 (US$19,900 or €15,100) in Britain. A base Aston Martin Cygnet with the same drivetrain will cost you £31,000 (US$48,300 or €36,300) but can approach the £50,000 mark (!), depending on the edition.

If you do the math, you'll find that the entry-level Cygnet costs almost two and a half times more than the car it is based on, and which is available in North America under the Scion brand with prices starting from $15,995.

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Aston Martin Says it Can't Satisfy Demand for $49K Cygnet

Aston Martin’s chairman Ulrich Bez has admitted that sales of the subcompact Cygnet are “not as high as we hoped”. He claimed though that the reason is not the lack of customers, but of supply.

“I’m not satisfied with sales of the Cygnet” Bez told British magazine, Autocar. “We can’t deliver as many as customers want, as we don’t have enough stock. It is the sort of product a customer wants and decides they want on the spot –they don’t want to wait for their car to be built, but to drive it away there and then,” he added.

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IAA 2011: Aston Martin One-77 Shows up in Frankfurt with a Different Hue Right Next to the Cygnet

It’s been more than two years since we first laid eyes on Aston Martin's stunning One-77 supercar, but we're still enamored with its striking looks. At this year's edition of the 2011 Frankfurt Motor Show, the British automaker brought along an example of the One-77 finished in funky brown color. Read more »

Aston Martin: How Recycled Platforms and Eight-Year-Old Tech Could be the Brand’s Downfall

Unlike Bentley, Lamborghini, Ferrari and Rolls-Royce – who are owned by highly successful mainstream brands Volkswagen, Audi, Fiat and BMW respectively – specialist manufacturers such as Aston Martin have a hard time in the market.

Whereas a company like Mercedes-Benz can afford to spend €5 billion (US$7.1 billion) in one year on research and development, the Gaydon-based manufacturer of performance/luxury coupes is planning its next models on the eight-year-old platform that first underpinned the DB9 coupe in 2003!

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Aston Martin to Race Two Cygnets at Bridgestone Eco-Rally

A pair of Cygnet minis will be representing Aston Martin at the fifth annual Bridgestone Eco-Rally that takes place in London this weekend. This is the first time that the British marque participates at the event, which will pass from the heart of Oxford to central London. Read more »

Sir Stirling Moss Buys an Aston Martin Cygnet for his Wife

You would never think that an Aston Martin would need any sort of marketing push from a personality like Sir Stirling Moss, but to play around with our own words, up until recently, you would never think that Aston Martin would actually try to sell a hugely overpriced city car that’s a rebadged Toyota model…

In any case, the British racing legend is one of the first customers to receive the Aston Martin Cygnet, which he purchased as a birthday gift to his wife, Lady Moss. Appropriately, there was a photographer in hand to capture the gift-wrapped Cygnet.

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Aston Martin Releases $70,550 / €48,995 Fashion-Trendy Cygnet Special

The Cygnet is on its way to becoming a true Aston Martin, but not in the sense you might think. We are referring to its price tag with the release of a new limited run special called “Cygnet & colette” that will set buyers back a whopping €48,995, equal to £43,800 and US$70,550!

That’s £18,000 or US$29,000 more than the entry-level Cygnet. This kind of money can buy you a Porsche Boxster in the UK and you would still have more than £7,000 left for spending! And all this for a car that is essentially a re-trimmed Toyota iQ…

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Video: Bloomberg’s Adam Haynes on the Aston Martin Cygnet

You can’t spell, “Cygnet” without, “cynical marketing ploy”. The Toyota iQ-derived stocking stuffer iPhone accessory subcompact has prompted a neat little op-ed piece by Bloomberg correspondent (an ex-pat Aussie) Adam Haynes that includes some fascinating dialogue from Aston Martin insiders.

Most of our readers will know by now that the Cygnet exists purely to counteract the 120 grams of CO2 per kilogram EU carbon restrictions to be introduced in 2012. With a combined CO2 g/km rating of 400, Aston Martin’s current fleet of high performance vehicles could never match this.

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