More than Half of Rolls-Royce Ghost Buyers Customize their Cars

According to data provided by Rolls-Royce, 56 percent of the company's clients who ordered a Ghost and Ghost Extended Wheelbase model last year customized their vehicle through the brand's bespoke operations.

The British luxury brand's personalization program includes anything from the application of unique paint colors, coach lines and tread plates to special features such as champagne sets, humidors and picnic cabinets.

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New Ghost and China Boost Rolls-Royce Sales

Despite the turmoil in global markets, Rolls-Royce is doing extraordinarily well. In fact, the above sentence is an understatement: while the recession seemed to hit the company in 2009, when it sold a little over 1,000 cars representing a 17.3% drop over the previous year, sales in 2010 were up by an amazing 171%.

And things are looking even better for 2011: in the first half of the year (January through June) Rolls-Royce recorded a 64.1% increase in sales delivering 1,592 units.

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Rolls-Royce Opens its Largest Dealership in the World in Abu-Dhabi

The United Arab Emirates are known for their love of superlatives, so it comes as no surprise to find out that the world's largest Rolls-Royce showroom has just opened in Abu-Dhabi.

Located in the Umm Al Nar area of the city, the new facility was unveiled in the presence of Rolls-Royce CEO Torsten Müller-Ötvös. The showroom has an area of 900 square meters (9,688 sq-ft) and can display five cars. The unit has an also new dedicated service facility, a coffee bar and a customer configuration lounge where future Rolls-Royce owners can specify their cars to their taste through a variety of color, trim samples and options.

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