Thursday, December 29, 2011

Rumors: Proton May be Forced to Sell Loss-Making Lotus Brand


Four centuries ago, they used to say that “the sun never sets on the British Empire”. Today, the Brits are content with much less – and the sun has more or less set on their local automotive industry after many decades of bad management and even worse products. As a result, foreign car groups own all major carmakers that managed to survive.

Lotus Cars, which was founded by the ingenious Colin Champan in 1952, was acquired in 1996 by Malaysia's Proton. Since then, it has introduced many variations of the lightweight Elise, its first new car in 12 year, the Evora, and showed no less than five new models in concept form at the 2010 Paris Motor Show.

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