Kia's groovy Hamsters are back with a new commercial to promote the cosmetically refreshed and mechanically upgraded 2012 Kia Soul which goes on sale with prices starting from $14,650 after a $750 destination and handling fee.
The commercial is set in a dark, futuristic videogame world in which the South Korean firm's rodents turn the battle between alien robots and humanoids into a dancing party under the sounds of electro-pop group LMFAO's summer hit, "Party Rock Anthem".
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