Nissan Motor Company Ltd. announced today details of a multi-faceted four-year contract signed with Fox Sports Latin America to sponsor the South American Soccer Tournament: Copa Nissan Sudamericana.
After a long and productive business relationship with Fox Sports, Nissan is investing in this long-term partnership to ensure an integral and solid marketing platform for its business in Latin America. This agreement also creates a great opportunity to consolidate Nissan's brand presence in the region. Nissan has sponsored Copa Nissan Sudamericana since 2003 with recognition of this premier event increasing each year.
Copa Nissan Sudamericana is a soccer tournament which takes place from August to December. For the 2007 tournament, 34 teams will play from a total of 12 countries (10 from South America, Mexico and, for the first time, the United States).
"Nissan is constantly searching for opportunities to build extensive marketing partnerships that allow us to engage consumers by building brand awareness on many platforms," says Gilles Normand, Corporate Vice President, Nissan Motor Co. Ltd. "This ongoing Pan-American partnership with Fox Sports also gives us the opportunity to market our products into the whole highly diverse Latin American market and demonstrate Nissan's commitment to the development of soccer in the region."
"Fox Sports is proud to join forces with a great global company like Nissan and build on our long-term relationship to extend the sponsorship contract until 2010", declares Hector Costa, Sales Sr. Vice President, Fox Sports Latin America. "Copa Nissan Sudamericana has impressively increased its ratings and I'm sure it will grow even more with Nissan's participation."
Copa Nissan Sudamericana is the largest Nissan sponsorship in Latin America and it will be used as central hub of a multi-pronged marketing campaign for the launch of new vehicles and the introduction of brand image campaigns.
http://www.nissan.com/
Source: Nissan Motor Company Ltd.
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